amplifying your marketing potential

Marketing + Strategy + Consulting

learn and evolve

Marketing + Strategy + Consulting

discover and innovate

Marketing + Strategy + Consulting

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Services

RedSky amplifies your marketing potential by identifying and focusing on areas of growth and simplifying to make it happen. We are not flashy, although we believe in smart design…We don’t believe in 50 pound decks unless that’s what the solution requires. We don’t work in a vacuum. We work to understand your world so the solution fits into it.

We are:
Transparent – we leverage the internal team – you remain in control
Collaborative Embedding – creating alignment and understanding as we go
Pragmatic – cross pollination of ideas grounded in actionability
Creative – finding creative approaches with a focus on top-line growth

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Innovation

The ultimate driver of growth and insights of all kinds.

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Enablers

Finding the right structure and providing enablers to build capabilities including tools, training, and processes to grow your business, brands, and teams.

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Growth

Finding the right growth opportunities not only for today, but for the future.

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Go To Market

Helping you implement the programs and tactics that will connect your brands to consumers to grow your business.

pharma

Pharmaceutical

Clarify corporate brand attributes and ensure they are in line with key target audience needs and expectations

financial

financial

Increase prospect conversation ratios from new leads

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Service

Establish a clear difference between two leading brands from the same company.

techno

technology

Understand why client is not getting more leverage from their environmental initiatives and related efforts to promote sustainable sources of new energy.

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health/wellness

A shift in strategic focus met with difficulty in changing the perceptions of customers and prospects

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Retail

Increase share of basket with low income shoppers

College graduate with large tuition bill, horizontal

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Respected leading British brand seeks to explore market for student loans

global

global energy

Understand why clients are not getting more leverage from their environmental efforts

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Anthony Bennett

managing director

Anthony is an expert in branding and marketing strategy, particularly in global brand development, market segmentation, buying processes, and stakeholder engagement. He has worked across industries from Health Care, Financial Services, Packaged Goods, to Travel and Tourism.

Before RedSky, Anthony was a Partner and Head of Strategy at EffectiveBrands and a Case Team Leader at Monitor Company. He has extensive experience in Account Planning at Ogilvy & Mather and Leo Burnett. He also has extensive international experience, having lived and traveled to nearly 50 countries.

An accomplished speaker, he has presented at numerous international conferences and is a registered NYC Tour Guide. He holds an MBA from Harvard Business School and a Bachelor of Business Science (with first class honors) from the University of Cape Town.

Kimberly Orton

managing director

Kimberly is an expert in the design, development and implementation of strategic consumer-based programs for global markets, brand and product positioning, brand strategy, and marketing excellence.

Prior to joining RedSky Insights, she was the Managing Partner for EffectiveBrands (now MillwardBrown Vermeer). Prior to that she led Lippincott’s CPG / packaging design practice area as a senior partner.

Earlier in her career, Kimberly was a director in the Corporate Marketing Division of The Coca-Cola Company, where she provided direction, vision and management to ensure the visual equity, strength and profitable growth of over 160 brands worldwide.

Kimberly holds a Bachelor of Science in Business from Colorado State University.

Rebecca Rounsavill

managing director

Rebecca is an expert in brand innovation, positioning, category demand landscapes, adjacencies, and targeting.

Prior to RedSky, she was the founder and CEO of R2 Consulting Group, Inc. and a product director at Johnson & Johnson.

Rebecca holds an MBA from the Kellogg Graduate School of Business at Northwestern University and a Bachelor of Science (magna cum laude) from Pennsylvania State University.

New York

Anthony Bennett

27 E. 21st Street
New York, NY 10010

Twitter: @redskyinfo

info@redskyinsights.com

New York

Kimberly Orton

27 E. 21st Street
New York, NY 10010

Twitter: @redskyinfo

info@redskyinsights.com

New York

Rebecca Rounsavill

27 E. 21st Street
New York, NY 10010

Twitter: @redskyinfo

info@redskyinsights.com

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