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Red Sky provides strategic brand consulting services to a diverse range of global businesses. In addition, Red Sky works in concert with consulting firms, researchers, advertising agencies and other strategic communications services companies to complement their range of capabilities, most notably, by providing Operational Branding strategy and implementation. 
Anthony Bennett and Bob Pagano have 45 years of combined experience in brand consulting for major global corporations. Their skills are ideally aligned with the evolving needs of a changing marketing and branding landscape. Both partners have demonstrated through their work, the left and right brain balance that is increasingly critical to understanding the link between brand promise and brand delivery. More importantly, they have earned the respect of senior executives for their ability to reconcile the importance of business strategy with the often misunderstood concept of brands and branding. 
Anthony Bennett founded Red Sky in March 2005, having spent several years as a senior marketing and brand consultant with Monitor Group, a leading global business strategy and advisory services firm originally founded by Harvard’s Michael Porter. Anthony received an MBA from Harvard Business School and a Bachelor of Business Science degree from the University of Cape Town, South Africa. Between degrees, Anthony was a Partner, Associate Planning Director at Ogilvy and Mather in New York and an Account Planner at Leo Burnett, South Africa. His experience includes branding and marketing strategy work for major financial services firms, consumer products companies, travel and entertainment businesses and many other leading firms. 
Bob Pagano joined Red Sky in 2006 having been responsible for the global brand practice at a unit of Monitor Group, M2C. Prior to Monitor, he was Senior Vice President and Group Account Director at Mullen Advertising, CMO at AnyDay.com and founder and Co-Chairman of Pagano Schenck and Kay Advertising, Boston. Bob has more than 30 years of experience designing brand strategies for major firms in both business-to-business and business-to-consumer categories including: LLBean, EMC, MSNBC, A.T. Cross, Blue Cross and Blue Shield, Dana-Farber Cancer Institute, ING Financial, Shell and many other leading brands. Bob has a Bachelor of Arts degree from Rochester Institute of Technology, Eisenhower College. |
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Red Sky Insights LLC, with offices in New York and Boston,
provides brand consulting services with a focus on putting the
brand into action to help companies enhance customer experiences
in the most profitable way.